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Every great CEO has a
Chief of Everything.

A strategic operator who builds the team and systems that run your business — so you don't have to.

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Who We Work With

Built for CEOs who run lean.

Service businesses, venture funds, and founders who need strategic leverage — not another tool.

Your back office, handled.
Portfolio operations, LP reporting, deal flow coordination, fund admin, and investor communications — managed by someone who understands the asset class.
Scale without hiring.
Client management, content production,scheduling, backend operations, and thesystems that let you serve more clientswithout burning out.
Run like you're ten times your size.
Team coordination, client delivery,invoicing, project tracking, and theoperational infrastructure that lets yougrow without the overhead.

The Role

Not a VA. Not a tool.
Your Chief of Everything.

A senior, strategic operator who understands your business end to end — and owns
execution across every function. Backed by AI infrastructure and a specialist team.

One relationship. One brain dump. Everything else handled.

Strategic, not tactical

Understands your business strategy,your clients, and your priorities — notjust your to-do list.

AI-augmented, human-led

AI handles 80% of throughput.Your operator handles the 20%requiring judgment,relationships, and nuance.

Full team behind the scenes

Copywriters, designers,developers, researchers —matched to the work, managedfor you. You never coordinate.

Compounds over time

Every workflow learned, everytool built, every preferenceremembered — your operationgets smarter each month.

WHAT WE DO

Everything you'd hire for.
Nothing you manage.

Your Chief of Everything owns execution across every function -
marketing, sales, operations, and everything in between.

MARKETING

Get seen. Get known.

Content strategy & production
Thought leadership & ghostwriting
Newsletter & email campaigns
Social media management
Brand kit & visual identity
Website design & development

SALES

Fill your pipeline.

CRM setup & management
Lead research & prospecting
Outbound email sequences
Pitch decks & proposals
Follow-up & pipeline tracking
Client onboarding flows

OPERATIONS

Run the machine.

SOPs & process documentation
Team coordination & routing
Calendar & inbox management
Vendor & freelancer management
Tool stack setup & integration
Reporting & KPI dashboards

CUSTOMER SUCCESS

Keep them coming back.

Client communication & check-ins
Renewal & upsell tracking
Feedback collection & synthesis
Support ticket triage
Onboarding & training materials
Retention reporting
It's like having a $200K chief of staff who never drops the ball, knows your business and the best tool stack for you,
and gets everything done.
Nothing is above their skill set or below their pay grade.
S
Sheena Jindal
Managing Partner at Sugarfree Capital

How It Works

Three steps to reclaiming
your time.

Nothing is above our skill set or below our pay grade.
Meet your Chief of Everything

01

You brain dump.

Tell your Chief of Everything what you need — a deck, a client follow-up, a process that's broken, a hire you're thinking about. No tickets. No project management. Just say it.

02

Your operator acts.

Your Chief of Everything triages, prioritizes, and routes work to the right personor system — AI for speed, specialists for craft, themselves for strategy. You never manage the handoff.

03

Work shows up, done right.

Quality-checked against your standards, delivered in your voice, with full context. No chasing freelancers. No reviewing sloppy drafts. It just shows up.

The Smart Choice

How Smarty compares.

Ready to stop doing back-office?
Get Started

The System

An operation that compounds.

Every engagement makes your operation smarter. Your Chief of Everything builds reusable
systems, custom tools, and workflows — so things get easier over time, not harder.

Week 1

Learn your business
Calendar & email managed
Client context mapped
Quick wins delivered

Week 2

SOPs & systems built
Auto follow-ups running
Team routing established
Reporting automated

Month 1+

Custom workflows live
Client onboarding automated
Pipeline managed end to end
Your operation runs itself

The System

Every business is different.
So is every engagement.

We start with a conversation to understand your operations, your team, and
where you need leverage. Then we design a custom retainer around what
you actually need.
Meet Your Chief of Everything

FAQ

Questions

How is this different from a virtual assistant?

A VA does tasks. Your Chief of Everything owns outcomes. They're a senior, strategic operator who understands your business end to end — not an admin following scripts. They manage a specialist team behind the scenes and build AI-powered systems that get smarter over time. You don't manage them. They manage your operations.

How do AI and humans work together?

AI handles roughly 80% of the throughput — drafting communications, triaging your inbox, managing your calendar, building reports, running automations. Your operator handles the 20% that requires judgment, relationships, and context. The system learns your preferences and workflows over time, so month three is radically faster than month one.

How long does onboarding take?

Days, not months. We start with a conversation to understand your business, then your Chief of Everything is operational within the first week. By the end of month one, they have deep context on your clients, priorities, and communication style.

What kinds of businesses do you work with?

Service businesses, consultancies, agencies, solo GPs, coaches, and operators running lean teams. If you're spending more time managing operations than doing your actual work, we're a good fit.

How is this different from hiring a fractional COO?

A fractional COO gives you strategic advice a few hours a week. Smarty gives you strategic thinking and execution — a full operator backed by AI and a specialist team who actually does the work. You don't get a deck with recommendations. You get things done.

How is pricing structured?

Every engagement is custom. We start with a conversation to understand what you need, then design a retainer around that. No tiers, no packages, no contracts. Month to month.

What happens if it's not a good fit?

There's no long-term commitment. Engagements are month to month, so you can adjust scope or part ways anytime. We'd rather earn the relationship than lock you into one.

Stop managing operations.
Start running your business.

We're onboarding a small group of service businesses and
operators this quarter.
Let's Talk
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