Scale yourself

You shouldn't be your own chief of staff.

We match you with a sharp operator who actually runs your business
— backed by a team of specialists and AI tools.
Month to month, no headcount.

Get matched
Funds
Draft this week's LP letter Prep the IC memo for Tuesday Triage 50 inbound decks Update Affinity with this week's meetings Compile Q3 portfolio KPIs Build the fintech market map Schedule founder intros from Web Summit Write the annual investor letter Plan the next AGM Track side letters and MFN Pre-IC briefs from call transcripts Source deals from demo days Run reference calls for the seed deal Coordinate capital call notices Build the partner's LinkedIn presence Run the next fund roadshow Stand up the Granola → Affinity workflow 409A coordination with counsel
CEOs
Send Tuesday's investor update Chase 4 unpaid invoices Get the CRM out of spreadsheets Hire a fractional controller Build the board deck for Thursday Draft the SOW for the new client Book the Austin trip end to end Brief me before tomorrow's meetings Run LinkedIn outreach to the ICP list Turn the podcast into a week of posts Pull the GA report for client review QA the deliverable before it ships Audit what we're paying for every month Book 8 prospect calls this week Redline the vendor contract by Friday Build the pitch deck Run AR collections this month Turn today's calls into action items Clear my inbox to what actually needs me
Coaches
Repurpose this week's call into 5 posts Build the funnel for the new course launch Set up the next cohort in Kajabi Schedule a month of content from one recording Write the welcome sequence for new members Moderate the community and flag what needs me Draft the launch emails for the workshop Chase students who haven't started Module 2 Turn the webinar replay into a lead magnet Clean up the CRM before the launch Build the sales page for the group program Pull last launch's conversion numbers Set up the payment plan in Stripe Edit and publish this week's podcast Schedule the next round of discovery calls Write captions for the week's posts Onboard the three new 1:1 clients Repackage the masterclass into a course

How it works

We want you to do the minimum.

01

Braindump what you need.

Voice, text, email, Slack — whatever's easiest. Nothing is too small or too unformed.

02

Your operator routes the work.

AI handles what it can. Specialists on our team handle what it can't. Judgment calls come back to you, packaged.

03

Done. Actually done.

You see what's in flight, what's resolved, what needs you. Your calendar stops being the bottleneck.

9:41
Your Chief of Everything ● Online
Tuesday · 7:42 AM
need to send the LP letter, book travel for SF, follow up with 3 founders, and get the podcast moving again
On it. LP letter draft in your inbox by 11. SF options coming separately. CRM pulled — I'll draft the founder follow-ups for you to review. Looping in our podcast team for the podcast.
11:08 AM
Letter draft ready. Three founder messages drafted, in your queue. Maya from our podcast team is taking the episode — first cut to you Thursday, or jump on a quick call if you'd like to meet her first.
amazing thanks

Why we exist

In the age of AI, everyone's trying to automate humans out of existence.
We went the other direction.


The work that grinds you down is kind of our thing.

The recurring grind

The operational drumbeat that drains the week.

  • Inbox and calendar
  • CRM hygiene and follow-ups
  • Invoicing, expenses, vendor management
  • Recurring reports and check-ins

The one-offs

The projects that sit in your "next quarter" pile for years.

  • Annual letters and reports
  • Hiring loops, end to end
  • Podcast and content production
  • Conference prep and follow-through

The strategic asks

The work only a senior operator can hold.

  • Annual planning and OKRs
  • New fund launches, new product lines
  • Internal tooling and AI buildouts
  • Special projects on partner ask

Every other firm is trying to replace humans.
Smarty is putting one in your corner.

Built for

Operators with more important problems than
their own calendar.

If you're running fund operations, a coaching practice, a foundation, or a small business — your time is the constraint, not the capital.

Venture funds

Solo GPs and emerging managers running fund operations, LP relations, and portfolio support without a platform team.

For funds →

Coaches & consultants

Practitioners who'd rather coach than run the business of being a coach. Content, ops, and growth on autopilot.

For coaches →

Foundations & nonprofits

Leaders carrying program work, donor work, and back-office work in the same week. We absorb the load.

For nonprofits →

Small business owners

Founders running $1M–$50M businesses without the executive bench to match. We staff the gaps.

For SMBs →

Monetized communities

Paid memberships, cohorts, and creator businesses that have outgrown solo execution.

For communities →

Something else

If your situation doesn't fit a category, it's probably the one we'd most like to hear about.

Tell us about it →

Receipts from our clients

Don't take our word for it. Take theirs.

What changes when it's not all on you.

"I've had chiefs of staff before. The difference here is I don't have to manage Jessica. She has the judgment and the taste to make the call the way I would. That's the part nobody could give me until now."

— Solo GP, $30M+ fund

"I was managing four different people: someone for the website, someone for my sales inbox, a video editor. Instead I work with Clarissa and she manages my team who does all of it. I stopped being the project manager for my own business."

— Executive coach

"I used to write every brief and manage every calendar event myself. Now I hand off the direction and it comes back done. It freed up the part of my week I actually care about."

— Foundation director

"Smarty didn't just help with tasks, they took over whole departments (procurement, logistics, and invoicing). Work that used to be three people's jobs runs without me thinking about it now."

— CEO, events business

"Between running events and managing the membership, the admin was going to bury us. Sharmaine handles the planning, the logistics, the member applications so we can just show up and run our parts."

— Founder, paid community

"I came to Smarty for help and walked away with a full dev team. They stood up our whole AI chat tech stack for us. I didn't have to go hire engineers. I gave Marcos our goals and he built it out from scratch."

— CTO, software startup

Two ways in

Tooling drafts.
Operators deliver.

However you start, the work gets done.

Hand off the week.

Brain-dump everything that's piled up. Your operator triages, drafts, schedules, and ships — and brings the judgment calls back to you.

Book a 30-minute call

Start with one task.

One thing on your list you've been putting off. Send it to us. See how it feels to have it done by Friday.

Send us a task

Stop being your own chief of staff.

Thirty minutes is enough to see if there's a fit. No deck, no pitch — a conversation about your week and what would change if you got it back.

Hire on easy mode