A strategic operator who builds the team and systems that run your business — so you don't have to.
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Service businesses, venture funds, and founders who need strategic leverage — not another tool.


A senior, strategic operator who understands your business end to end — and owns
execution across every function. Backed by AI infrastructure and a specialist team.
One relationship. One brain dump. Everything else handled.
Understands your business strategy,your clients, and your priorities — notjust your to-do list.
AI handles 80% of throughput.Your operator handles the 20%requiring judgment,relationships, and nuance.
Copywriters, designers,developers, researchers —matched to the work, managedfor you. You never coordinate.
Every workflow learned, everytool built, every preferenceremembered — your operationgets smarter each month.
Your Chief of Everything owns execution across every function -
marketing, sales, operations, and everything in between.
Tell your Chief of Everything what you need — a deck, a client follow-up, a process that's broken, a hire you're thinking about. No tickets. No project management. Just say it.
Your Chief of Everything triages, prioritizes, and routes work to the right personor system — AI for speed, specialists for craft, themselves for strategy. You never manage the handoff.
Quality-checked against your standards, delivered in your voice, with full context. No chasing freelancers. No reviewing sloppy drafts. It just shows up.


Every engagement makes your operation smarter. Your Chief of Everything builds reusable
systems, custom tools, and workflows — so things get easier over time, not harder.
A VA does tasks. Your Chief of Everything owns outcomes. They're a senior, strategic operator who understands your business end to end — not an admin following scripts. They manage a specialist team behind the scenes and build AI-powered systems that get smarter over time. You don't manage them. They manage your operations.
AI handles roughly 80% of the throughput — drafting communications, triaging your inbox, managing your calendar, building reports, running automations. Your operator handles the 20% that requires judgment, relationships, and context. The system learns your preferences and workflows over time, so month three is radically faster than month one.
Days, not months. We start with a conversation to understand your business, then your Chief of Everything is operational within the first week. By the end of month one, they have deep context on your clients, priorities, and communication style.
Service businesses, consultancies, agencies, solo GPs, coaches, and operators running lean teams. If you're spending more time managing operations than doing your actual work, we're a good fit.
A fractional COO gives you strategic advice a few hours a week. Smarty gives you strategic thinking and execution — a full operator backed by AI and a specialist team who actually does the work. You don't get a deck with recommendations. You get things done.
Every engagement is custom. We start with a conversation to understand what you need, then design a retainer around that. No tiers, no packages, no contracts. Month to month.
There's no long-term commitment. Engagements are month to month, so you can adjust scope or part ways anytime. We'd rather earn the relationship than lock you into one.